Gather released a brand-new version of their app and needed to teach users (new and old) how to get started. I created step-by-step guides to aide activation.
Hello!
My Services
Product Marketing 🤝 Content Marketing
About
A little bit about me
With 10+ years in B2B SaaS, I know how to translate complex tech into clear, engaging stories that empower customer-facing teams and delight users.
Outside of work, I’m a mom to two wonderful boys and a wild German Shepherd. You’ll often find me and my husband playing cribbage at a brewery. Fantasy books fuel my imagination, and pumpkin spice lattes (or a good IPA!) fuel my productivity.
My experiences
I help users adopt and adore new technologies by crafting customer-centric resources and communication strategies.
A few fun facts:
At an all-company retreat, I gave a talk titled "UX is everybody's job." I still believe this today.
In college, I helped film a documentary in Alaska about climate change. It won a few film festival awards.
I built my own PC for gaming, streaming, and VR.
My Work
Some projects I'm proud of
I launched Gather Academy, a guided video tutorial hub, to help Gather scale self-serve activation. It improved key adoption metrics & exceeded industry benchmarks.
In 2025, Gather spun out an AI tool called Grapevine. I supported early activation and adoption through tutorials and customer stories, which eventually led to a successful team acquisition by Figma.
From landing pages and pilot guides to customer stories and tutorials, I've created almost every type of content along the customer journey.
1
Years of work
experience
50k
Monthly page views driven
150+
Freelance writers managed
450+
Published pieces of content
A few places my work calls home
Contact